Known for working with Alexander McQueen, Givenchy and Paule Ka, Venera Arapu created her eponymous brand in the late 1990s.
ES’MOD graduate, Venera Arapu received great acclaim in the Parisian fashion weeks and the trade shows. Having created a Parisian heritage for her brand, the designer returned to her country to bring her contribution to Romania’s emerging fashion scene.
Creating apparel that is both conceptual and commercial, Venera Arapu’s success was imminent. Her garments have filled the rails at Galeries Lafayette in Paris, multibrands across the globe and its own corner at NYC’s Barney’s. Venera Arapu’s accessories line have graced the pages of Officiel magazine and her gowns have dressed VIFs (very important fashionistas).
Re-launching the brand in 2008 and opening the flagship store in Bucharest in late 2011, the brand Venera Arapu is found among the local prestigious multi brand boutiques. At a global level, Venera Arapu enjoys a well-rounded clientele, from The Middle East (Sauce - Dubai, Al Fatina - Kuweit, Style House - Qatar, Bin Dawood - Saudi Arabia, Valleydez - United Arab Emirates) to Asia (Stunning Lure - Japan, Joy Group - Hong Kong, Zeus - Koreea) and The French Riviera (Grand Bazar, People Boutique, Rose Calin), and not least, across the Ocean, to United States (Flying Colors Baby, Little Women Too, Posh).
Venera Arapu is developing as a well-rounded global brand, developing beyond RTW, childrenswear, accessories and a couture line. The concept driving the collections to come is one of visual impact. It incorporates digital technology and it is a representation of post-modernity. A statement to wear for the strong, self assured and outspoken.
VENERA ARAPU GIRLS is a playful collection for girls 8-16 years and baby 2-6, featuring all the types of clothing for the little fashionistas. The girls’ collection is just a miniature reflection of Venera Arapu signature contem-porary aesthetic and values, with an extra care on the fun element and quality of the materials.
A mother of two herself, Venera Arapu took the initiative to create her own kids collection inspired by her daughter Clea; As Venera puts it, “she is not just the source of my determination but also my personal consult-ant playing an important role in the creation of the collection.” The result is a wearable style loved both by parents and children alike. The bigger picture is to put together clothes that kids will enjoy, and develop their own personality.
Venera Arapu’s commitment to quality and sophisticated concept is evident throughout all her collections and is part of the brand’s vivid ethos.