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The section is dedicated to those who have transformed their passion into a successful brand on the Romanian and/or international market. At each edition, only those who have demonstrated both their continuity on the fashion market and their desire to evolve are invited to participate in this section. Whether we are talking about ready-to-wear, lingerie or active wear, all RFW collections have one very clear thing in common: creativity.
Designers
Ramona Bizbac
“Ramona Bizbac” is a Romanian fashion brand founded by the designer of the same name, which stands out for its approach dedicated to the slow-fashion concept.
With a bachelor’s and master’s degree in fashion design from the National University of Arts in Bucharest, Ramona has outlined her vision of fashion, focused on natural materials, artisanal techniques and a timeless style. The brand emphasizes the use of high-quality natural materials, thus ensuring the comfort and durability of each garment.
Inspired by her childhood, the diversity of textures and traditional crafts, she began to develop her first collections, exploring not only fine fabrics, but also unconventional materials, such as wood and glass, integrated into accessories.
The collections are characterized by a sophisticated aesthetic, combining elegance and refinement with contemporary design. Each item is created with special attention to detail, reflecting the brand’s commitment to sustainability and timelessness.
Instagram: @ramona_bizbac
Bol Fashion Of Nature by Oana Lupaș
Out of love for NATURE, I want to transcribe the emotion and pass it on.
BOL Fashion Of Nature is reborn from my desire to decipher the mysteries of the surrounding world and mirrors the art of observing life in all its forms.
BOL Fashion of Nature is an elegy for life and an ephemeral beauty, composed with intense patience and a sensory tempo.
A brand from Transylvania, which aspires to outline an innocent, playful and curious character for creative people with fine feelings.
Ioana Ciolacu
Ioana Ciolacu is the creative director of the fashion house of the same name, founded in Bucharest. With a dual background in architecture and the arts, Ioana explores the relationship between the static nature of buildings and the fluid structure of clothes, making her brand a recognized and award-winning creative force in ready-to-wear. Her collections are defined by her signature that blurs the boundaries between masculinity and femininity, with an emphasis on tailoring, a unique way of using materials and the development of personalized techniques.
Lena Criveanu
Lena Criveanu is a Romanian fashion design brand founded in 2005 by the designer of the same name, who has become one of the distinctive voices of contemporary Romanian fashion. A graduate of the National University of Arts in Bucharest, Lena Criveanu has built her artistic identity through an approach that combines refinement, femininity and inspiration from Romanian cultural heritage. Her creations reinterpret elements of traditional wear in a contemporary visual language, through fluid cuts, expressive colors and carefully crafted details. Each collection is conceived as a story, in which clothes become a form of artistic and emotional expression. The brand stands out for its unique pieces or limited editions, placing particular importance on authenticity and local craftsmanship. Over time, Lena Criveanu’s creations have been presented both in Romania and on international stages, including at Berlin Fashion Week. In addition to her work as a designer, Lena Criveanu is the founder of Urban Fashion School, where she contributes to the training of a new generation of creators and the development of education in the field of fashion. Through her aesthetic universe, the brand transforms tradition into a living source of inspiration and fashion into a wearable art form. Thus, Lena Criveanu represents a sophisticated expression of Romanian creativity, where heritage, emotion and contemporary design meet in a deeply personal vision.
CuAnna
Cuanna is a Romanian fashion brand that combines contemporary refinement with a feminine, elegant and distinctive aesthetic. Its story begins in 2015, under the name DoubleYou Store, and in 2016, the brand was taken over and reinvented by Ana Cubas, becoming Cuanna. Under this identity, the brand focused on creating sophisticated clothing pieces, characterized by carefully constructed cuts, quality materials and a special attention to detail. Cuanna promotes a discreet elegance, where modern design meets femininity and versatility. Each collection aims to offer women not only clothes, but also a form of personal expression and confidence. Local production and concern for quality reflect the brand’s desire to support the value of Romanian creation. Cuanna’s aesthetic is distinguished by a balance between minimalism, sophistication and contemporary accents. The brand addresses the modern, independent and image-conscious woman, who appreciates pieces with personality. Through Ana Cubas’ vision, Cuanna has built its own identity in the Romanian fashion landscape. Thus, Cuanna represents an expression of modern Romanian elegance, where creativity, quality and authenticity are at the heart of the brand.
Tudor Halațiu
For those who don’t know me, my name is Tudor Halațiu and I am one of the young Romanian designers. I studied fashion design at the Faculty of Decorative Arts and Design in Cluj-Napoca at the bachelor’s level, and then I came to Bucharest where I continued my studies at UnArte, at the master’s level and later I started the steps through which I set up my personal brand with small but sure steps. When you are active in the creative field, it is quite difficult to describe yourself in words! In general, the clothes I create convey 99% of my story. A good story in this field begins with a bold character that perfectly captures a successful action! Over time, I have come to believe that every designer is born with this aspiration, to create something fantastically small, and the result that I enjoyed when I was a mini Tudor was to have the most beautiful dolls, and today I end up being among the most discussed names of young Romanian designers.
The Tudor Halațiu brand is and will always be a brand that speaks of visual power expressed through extravagance. Along with extravagance comes the word power, because in this industry I believe that visual power propels you to the top of the best designers. The enemy of the word “good” is the phrase “very good”, and this very good is associated with power. I have never wanted my brand to be positioned on a lower level and I strongly believe that the efforts I make to make this brand shine day after day are supported by the activity I present in the online environment, in the care I have for my story to move forward in a clean manner, but also the characters I associate myself with when it comes to projects. I believe that it is very important to know what you want to convey as an individual and a fashion designer, and I believe that at the point where I am, I have reached a maturity clear enough to realize that fashion is closely related to socio-political and socio-cultural events taking place globally. Over the years of activity in this field, I have come to strongly support that the most important and strong concepts in fashion are those that directly refer to the stages in human evolution, starting from self-knowledge, spirituality, sex, etc. I have an affinity for the mystical and spiritual area in which man is integrated, concepts that I integrate into all the collections that I propose both on the runway and in the ready-to-wear collections. This is one of the elements that makes my brand recognizable, in addition to the explosions of sequins, the abundance of metallic shades, the bold associations of textures and the bold silhouettes that I propose.
Tudor Halațiu’s creations speak of confidence, courage, power and success! Success requires courage, and for me success means solid and very well-defined values for the path you choose. I believe that at the moment the most important value that both my personal brand and I as a designer have is the fact that I have always been a person who stands out in any context. This comes with the risk of trying new areas and experimenting with modern aesthetics in the direction I follow when creating my collections. In addition to this, there is also the courage to express my style in an original and recognizable manner, given that in a room where there would be 100 clothing items by Romanian designers, my product is very easily recognized and would certainly stand out. I follow a very solid principle in this industry, a principle with which I also educate my personal brand, namely: “it takes courage to dethrone the Tudor Halațiu aesthetic”. Some people would perceive this as a self-access, but I only correlate it with the courage to do something different.
Returning to values. I do not believe that the values as a personal brand can be established right from the beginning, but I believe that they take root along the way, depending on the image and message you want to convey. When I stepped into this field, I did not know even 1% what values my identity as a designer would be built on, but after a few years spent in this industry, I consider that my main values that I have acquired are integrity and originality. On a personal level, I have become a much bolder and more radical person, and on a professional level, I have become much more professional thanks to this recipe. I consider myself a very lucky person in this respect, because I don’t have to struggle too much to carry my story forward. It tells itself and sometimes words are not needed. The self-confidence that I have honed in recent years allows me to speak about myself and my work in superlatives, and because I am so sure of the power I have as a designer, in some situations words are superfluous.
Maria Marinescu
Maria Marinescu is a Romanian fashion designer, known for the elegance and refinement of her creations. Raised in a family with strong artistic roots, she discovered her passion for clothes and aesthetics since childhood. She studied at the prestigious Parsons Institute in Paris and launched her first collection in 2003. Her style is distinguished by femininity, sophisticated cuts, expressive materials and a constant concern for originality. Her creations include flowing dresses, evening pieces and contemporary outfits, built around a natural elegance. Through her vision, Maria Marinescu has established herself as one of the distinctive presences of Romanian fashion, transforming clothing into a form of personal and artistic expression.
Pif Stephano
Ionuț Piscureanu studied Fashion – Clothing Design at the Faculty of Arts and Design in Timișoara, graduating with a bachelor’s degree in 2018 and a master’s degree in 2020 – from which point he has been creating and signing under the identity of Pif Stephano.
The aesthetics of the Pif Stephano brand propose statement creations, anchored in reality and current events, having as its main source of inspiration contemporary society and culture.
The brand’s activity has been shaped by the presence of its works in the national and international public space, through exhibition events such as TALENT 35, an exhibition organized by the Royal Margaret of Romania Foundation at the National Museum of Art of Romania, as a former scholar of the Young Talents program; exhibitions within the DIPLOMA Show and Romanian Design Week; as well as fashion shows and specialty competitions, being a finalist and winner of the RFW New Wave section of Romanian Creative Week 2025 and a finalist of the Mercedes-Benz Fashion Week Talent Award 2024. He also presented his collections at Romanian Fashion Week, Feeric Fashion Week, Transilvania Fashion Festival and Timișoara Fashion Week.
Fashion magazines have promoted and supported his work through editorials and articles – Pif Stephano has been published on the cover of Elle and Unica magazines, but also in other publications such as Glamour, Harper’s Bazaar, A List Magazine, Cosmopolitan, Beau Monde and Fashion Premium Magazine.
Collaborations with artists, public figures and stylists have been numerous, with his creations being worn by personalities such as Delia, Loredana, Jo, Andia, Theo Rosé, Irina Rimes, Antonia, Alina Eremia, Alexandra Ungureanu, Alexandra Stan, Mira, Feli Donose, Eva Timush, Holy Molly, Ilinca Băcilă, Alina Ceușan, Deea Codrea and Adelina Pestrițu. As for collaborations with stylists, he has collaborated with Ovidiu Buta, Daria Georgescu, Cristina Crăciun, Madaliciousss, Amir Doboș, Hilke Muslim, Irina Hartia, Miruna Miu and Ely Adam.
Daniel Radu
Founded three years ago, the Daniel Radu brand has established itself in the Romanian fashion landscape as a manifesto of the balance between innovation, functionality and contemporary aesthetics. The identity is defined by a clear vision: creating clothing pieces that respond to the complex needs and aspirations of modern man, redefining the standards of elegance through the prism of urban dynamism. At the heart of each Daniel Radu collection is solid academic expertise and a deep passion for clothing structure. The brand constantly explores the limits of design, using traditional tailoring knowledge to reinterpret them in a contemporary manner.
Daniel Radu aims to remain a relevant presence in the avant-garde of Romanian fashion, continuing to explore the intersection between sportswear and high-fashion. It is a label dedicated to those looking for clothes with personality, pieces that not only dress the body, but complement the character and ambition of the one who wears them
Robert Roca
Robert Roca is one of the most promising young designers of the new generation in Romania, establishing himself through a romantic, flamboyant and deeply androgynous aesthetic. Based in Bucharest, the designer has presented for two consecutive years at Romanian Creative Week, and this year will mark his third appearance on the RCW podium, a confirmation of his creative coherence and strength. His career has also been validated by two consecutive nominations for the Best Young Designer award.
Robert Roca’s creations are recognizable by their theatricality, carefully controlled construction and a constant dialogue between rigidity and fluidity. His dramatic silhouettes, sculptural volumes and elaborate details outline a visual universe in which the boundaries between masculine and feminine blur, and fashion becomes a territory of freedom of expression. Romance meets structure, vulnerability meets strength, and the result is a distinct, mature and assumed aesthetic.
The new collection, which will debut this year at Romanian Creative Week, marks the most personal stage in his artistic journey. With Gothic and Victorian inspirations, the proposed approach deepens the introspective area of his creation and consolidates the aesthetic direction that defines him. Through this collection, Robert Roca transforms emotion, fragility and personal experiences into a coherent, dramatic and intense clothing language.
A defining aspect of his brand is the total independence of the creative process. All pieces are made entirely by the designer, in his own home, in a true “one man show”. From concept and sketch to pattern, construction and final execution, each stage is personally controlled. This approach not only offers him complete artistic freedom, but also amplifies the authenticity of each collection, transforming the clothes into direct extensions of his inner universe.
Through consistency, vision and a strongly outlined aesthetic identity, Robert Roca consolidates his position on the contemporary Romanian fashion scene, becoming a name to watch in the landscape of young emerging designers.
Sweet Paprika
Sweet Paprika is a Romanian fashion brand founded by Gabriela Atanasov, a designer and content creator originally from Chisinau. The brand was launched in 2012, after her passion for vintage fashion began through the Sweet Paprika blog. Her creations are deeply inspired by the aesthetics of the 1950s, femininity and elegance of personalities such as Audrey Hepburn. Dresses with well-defined silhouettes, full skirts, corsets and spectacular materials define the brand’s visual universe. Sweet Paprika transforms nostalgia for fashion of the past into a contemporary expression, keeping the idea of femininity and individuality at its core. Through Gabriela Atanasov’s vision, the brand stood out with a theatrical, romantic and unmistakable style in the Romanian fashion landscape.
Wicked33
Wicked33 is a Romanian premium streetwear brand, founded in 2018, built at the intersection of conceptual design, technology and contemporary dark aesthetics. The brand explores the contrast between order and chaos, control and free expression, transforming these concepts into clothing pieces with a strong identity.
All collections are developed and produced in Romania, with a focus on quality materials, careful construction and differentiating details. Wicked33 integrates advanced technical processes — special prints, laser engraving, experimental paints — but also personalized metal accessories, created especially for the brand, which become part of its visual signature.
Wicked33 does not follow trends, but develops its own aesthetic and constructive language. The brand addresses a community connected to the area of underground culture, electronic music and artistic expression, offering pieces that function as extensions of personal identity.
Coordonatori Makeup & Hairstyle
Alexandru Abagiu
A Visionary in the Art of Makeup
With an enviable career spanning over 27 years, Alexandru Abagiu has established himself as a reference figure in the world of makeup artistry. As an internationally renowned makeup artist, his work transcends borders, captivating audiences globally.
Starting his journey almost 3 decades ago, Alexandru’s passion for beauty and creativity has led him to the top of the industry. His position as Lancôme’s national makeup artist solidified his reputation as a leading figure, providing him with the platform to hone his craft and develop unparalleled expertise in applying and recommending textures.
Renowned for his meticulous eye for detail and his obsession with perfection, Alexandru is a master of color, blending shades to create stunning and harmonious looks. Drawing inspiration from his background in painting, he approaches makeup as an art form, transforming faces into living canvases with every stroke of his brush.
As a trend-setter, Alexandru stays ahead of the curve, innovating and pushing new boundaries in the ever-changing world of beauty. His editorial work is a constant in the pages of fashion and beauty magazines, earning him praise for his ability to capture the essence of a look and tell a captivating story through makeup.
A true team leader, Alexandru inspires those around him to strive for excellence, cultivating a collaborative environment where creativity flourishes. His dedication to his passion and unwavering commitment to innovation ensure that Alexandru Abagiu will continue to leave a lasting mark on the beauty industry for many years to come.
Sorin Stratulat
Legacy and Innovation
With an illustrious career spanning two decades, Sorin Stratulat has redefined the art of hairdressing. Recognized as a leading figure in the fashion and beauty industry, his mastery extends beyond the salon chair.
Sorin’s journey began with a passion for creativity and an unwavering commitment to excellence. Over the years, he has become a trusted collaborator among the best designers and photographers, gracing prestigious catwalks and editorial pages with his transformative touch.
As a team leader, Sorin inspires those around him to push their limits and embrace innovation. His commitment to mentorship has shaped the next generation of hairstylists, ensuring that his legacy will endure for many years to come.
A master of the image, Sorin understands the power of hair to convey emotion and story. Whether creating elegant and sophisticated hairstyles or pushing the boundaries of avant-garde style, his work continues to captivate audiences around the world.
Sorin Stratulat: a visionary artist, a master of style, and a true icon in the world of hairdressing.
Curator
Ovidiu Buta
Ovidiu Buta is the most famous stylist in Romania, with an international career spanning over 20 years. He studied audio-visual communication at the Bucharest Academy of Theatre and Film, is the author and co-author of two specialized books published by Polirom Publishing House, (“Victima modei”, 2006 and “Bărbatul și moda”, 2009, the latter being written together with Adina Nanu), and his editorials have appeared in the following fashion magazines around the world, among others: Numero, L’Officiel Russia, Vogue, GQ Italy, GQ Brasil, GQ Mexico, GQ France, GQ Romania, Elle, Elle Deco, Cosmopolitan, Beau Monde, Harper’s BAZAAR.
He has worked with numerous celebrities and models including: Kanye West, Alessandra Ambrosio, Isabeli Fontana, Tony Ward, Sebastian Stan, Lydia Hearst, Jane Seymour and David Gandy.