.2024
Contemporaneity in film, from an aesthetic point of view, more precisely in terms of the impact that cinema has had, has and will have on fashion as a social instrument, as a tool of struggle, as a barometer of trends of all kinds, begins with two titans: Edith Head & Anthony Powell.
The exhibition aims to show how, through costume, gesture and attitude, certain profiles have become real landmarks – from Hitchock to Chabrol, from Wong Kar-vai to Rohmer, from Guadagnino to Wes Anderson, the collective memory has recorded, above all, a certain visual emotion. This visual emotion was generated (also) by the force of the costume, and the force of the costume generated a stylistic direction adopted en masse.
There can be no fashion without film, there can be no film without emotion, and emotion is very often also rendered through clothes. It’s what you might call a boomerang effect.
Curator
Domnica Mărgescu
She is the fashion director of Elle magazine, style guru of the newest concept store in Bucharest, Aparterre, and of the V:PM brand (together with Roxana Voloseniuc) and a true fashion icon.
Domnica thinks it’s hard to find two creative mediums that go as well together than fashion and film, because like a movie, every fashion editorial has to tell a story, and the most memorable moments on the big screen are often iconic fashion statements.
Maurice Munteanu
ELLE Magazine Fashion Editor for 19 years, published editorialist for Dilema Veche, image maker, workshop coordinator in partnership with the University of Art & Design in Cluj, juror of the famed show “Bravo, ai stil!”, Maurice fell in love with fashion at age 5, although at the time he didn’t know exactly how to translate this, through film – after seeing Tippi Hedren in “The Birds”, Alfred Hitchcock’s masterpiece.