.2024
As custodians of our collective heritage, museums play an important part in preserving and presenting the treasures of the past. However, in an era characterized by rapid technological advancements, the challenge lies in keeping these institutions engaging for tech-savvy audiences. This is where immersive technologies enter the scene.
While museums preserve and showcase cultural artifacts, immersive technologies such as augmented reality (AR) and virtual reality (VR) amplify engagement by providing interactive and educational experiences. Both aim to bridge the gap between the past and the present, offering dynamic ways for audiences to explore history, art and culture in captivating and memorable ways.
How MuzeAR is enhancing the museum journey through AR
When it comes to using technology at its best, one very interactive and interesting practical application is the MuzeAR virtual guide developed by our XR team for the Ethnographic Museum, part of the Palace of Culture, Iasi. Keen on driving technological innovation in all areas, we have combined our expertise and the museum’s desire to foster a deeper appreciation for our heritage to create this innovative product that is changing the way we view history.
The virtual guide uses AR to breathe life into heritage items and present them in a creative and captivating manner. As visitors explore the museum’s exhibits, they uncover long-forgotten uses and gain a newfound appreciation for our history and culture.
The current version of the MuzeAR virtual guide includes three massive artefacts which showcase some of the oldest times in local culture, impressing through their construction technique and size. These specific exhibits entered the museum collection in the 19th century and since then have drawn a lot of attention. However, since the pieces are no longer actively used for their original purpose, many visitors have left the museum wondering how exactly they functioned. Now, with MuzeAR they finally have the answer. The AR guide allows visitors to breathe life into these antique devices and see them working again, transforming seeds into oil.
In addition to the 3D versions of the exhibits overlapping the real ones, and the interactive animations, the application includes a voice-over feature that can be activated based on preferences. The virtual guide also includes a navigation component that guides visitors inside the museum to avoid congestion and ensure a pleasant experience.
MuzeAR is available here: https://onelink.to/qtexsc